Monday, September 29, 2008

Paris Hilton talks BFF's and new MTV show

Paris Hilton poses for a photo after her press conference to present the

Paris Hilton poses for a photo after her press conference to present the "Paris Hilton clothing line" in the Coin Shopping Center in Milan, Italy, on 19 September 2008. EPA/JENNIFER LORENZINI

By Stone Martindale Sep 27, 2008, 4:43 GMT

Paris Hilton talked about her new reality series, �Paris Hilton's My New BFF.�

As for other BFF Nicole Richie, Hilton says �Nicole is more than a best friend. She�s like a sister since we�ve been best friends since we were two� She hasn�t seen the show, but she�s looking forward to it.�

MTV will premiere �Paris Hilton�s My New BFF� on Tuesday, September 30th at 10pm ET/PT with 10 one-hour episodes.

Hilton is determined to find someone who can keep up with her non-stop doings in entertainment and business.

Being the ultimate puppet master, Paris handpicked sixteen girls and two guys to travel to Beverly Hills to compete in tests of loyalty, endurance and compatibility with the media sensation as they are blindfolded, interrogated and quizzed on their Paris Hilton knowledge.

In the end, only one will win the grand prize of saying �Paris Hilton is my new BFF.�

Fans can visit the show�s official site at for full episodes and recaps, sneak peeks of upcoming episodes, exclusive behind-the-scenes photos, a Paris personality quiz, cast bios and a weekly video vlog from Paris.

Hilton beamed on Extra when talking about her relationship with boyfriend Benji Madden. �We�re really happy. We just had our seven month anniversary. I�m really in love and excited to be in a great relationship.�

To celebrate Richie�s birthday this past weekend, Hilton says, �Benji, Nicole, Joel [Madden] and Harlow�We all went to dinner and had a nice family dinner�It was really sweet.�

Fans should know what qualities Hilton looks for in a best friend include, �Someone I can trust, who is going to be there for me, who I can tell anything to�Have a great time with.�

According to Hilton, the payoff for the winning contestant is to be her �best friend for life.� She adds, �It was just fun to meet people outside of Hollywood and the whole scene.�

Thursday, September 18, 2008

Petra Nemcova Supports Somaly Mam Foundation

She�s no stranger to hardship (her fianc� died in the 2004 tsunami in Thailand, and she was seriously injured) so it�s no wonder Petra Nemcova is empathetic to charitable causes.

The Czech chick was spotted last night heating up the red carpet at the New Dreams Charity Dinner to benefit the Somaly Mam Foundation.

Thursday, September 4, 2008

Jessica Alba Visits Cedars-Sinai

She�s been easing back into work mode with trips to the studio as of late, but on Wednesday (September 3) Jessica Alba had other plans on the agenda.

Looking cute in a pink and purple pastel ensemble completed with a matching scarf, the �Into the Blue� babe was spotted out visiting Cedars-Sinai Medical Center for what insiders tell was a routine check-up.

Meanwhile, as previously reported by Gossip Girls, Jessica and her hubby Cash Warren have been adamant supporters of Presidential candidate Barack Obama - recently attending the Democratic National Convention in Denver.

Since that time, Cash blogged about their experience, telling: �This was our first trip as a family� It�s always nerve-racking for new parents to fly with their child because you never know if you�re going to ruin everyone else�s flight with a screaming baby. (To date, Honor has been a great baby. Rarely crying. Opting to express herself through simple Haiku�s or interpretive dance instead�yeah right. My girl�s got opinions. lol).�

Britney takes a break in Las Vegas

Britney Spears spent the weekend in Las Vegas, and the pop star was more about sun than sin. Just a week after ex-husband Kevin Federline enjoyed himself at several clubs in Sin City, Spears spent her Vegas weekend at the poolside relaxing.

Britney flew into Vegas on Saturday on a private jet and went to her posh villa at the Mirage Hotel and Casino, People reported. Her exclusive villa reportedly had its own private pool. On Sunday, rather than stay secluded, Spears reportedly hit up Bare Pool, sipping on bottled water and took in the Vegas sun in the VIP area.

�Her body looked great,� an onlooker said. �It looks like she�s getting her body back, back to the old Britney.� Britney, who was accompanied by a group of friends that included hairstylist and �Shear Genius� judge Kim Vo, reportedly stayed at the pool hotspot for around an hour.

Spears may have been looking for a getaway in Vegas but a familiar face, ex-boyfriend and photographer Adnan Ghalib, was also spotted at the Mirage.

Friday, August 29, 2008

christian ronaldo

Following a night out at the clubs last evening, soccer star Cristiano Ronaldo headed out bright and early for a shopping spree at Ed Hardy in West Hollywood on Tuesday (July 22).

Looking as if he laid out in the sun a bit too long, the Manchester United hunk browsed through the shop�s selection before settling on a few items and heading off to his next stop.

Saturday, August 23, 2008

Nothing sells like celebrity

Early last year, marketing executives at Totes Isotoner, a Cincinnati company that had spent the previous 30 years churning out a reliable lineup of humble umbrellas, crowded around a computer and listened to a teenage singer from Barbados named Rihanna breeze through a tune titled, appropriately, "Umbrella."

The song, not yet released, had commercial, jingle-ready lyrics and a stick-in-your-head hook: "You can stand under my umbrella, ella, ella, eh, eh, eh." Totes, which hadn't deployed celebrity endorsements since the former NFL quarterback Dan Marino hawked its gloves more than a decade earlier, was smitten. "Umbrella" became a corporate rallying cry, with the song drifting through Totes' offices at all hours.

Rihanna and her representatives wanted Totes to do more, however, than merely use her to peddle a product. They wanted Totes to create customized umbrellas featuring sparkly fabrics and glittery charms on the handles � all recommended by the emerging star and her team. Totes also guaranteed the singer a percentage of the sales of the umbrellas.

"Umbrella" went on to become a huge, Grammy-winning hit. And Totes, although it declines to discuss sales data, describes its relationship with Rihanna as "invaluable." The company, which had never tried such a sweeping design shake-up before, says it now reaches younger shoppers and that traffic on its Web site � which links to Rihanna's own site � has soared.

"We've worked hard to build me and my name up as a brand," Rihanna says. "We always want to bring an authentic connection to whatever we do. It must be sincere and people have to feel that."

But where the star ends and the product and pitch begin has grown less and less discernible in the era of the human billboard.

These days, it's nearly impossible to surf the Internet, open a newspaper or magazine, or watch television without seeing a celebrity selling something, whether it's umbrellas, soda, cars, phones, medications, cosmetics, jewelry, clothing or even mutual funds.

Nicole Kidman sashays in ads for Chanel No. 5 perfume. Eva Longoria, the bombshellette star of "Desperate Housewives," sells L'Or�al Paris hair color. Jessica Simpson struts for a hair extension company, HairUWear, and the acne skin-care line Proactiv Solution. And Jamie Lee Curtis spoons up Dannon Activia yogurt while promoting environmentally friendly Honda cars.

Using celebrities for promotion is hardly new. Film stars in the 1940s posed for cigarette companies, and Bob Hope pitched American Express in the late 1950s. Joe Namath slipped into Hanes pantyhose in the 1970s, and Bill Cosby jiggled for Jell-O for three decades. Sports icons like Michael Jordan and Tiger Woods elevated the practice, often scoring more in endorsement and licensing dollars than from their actual sports earnings.

But over the last decade, corporate brands have increasingly turned to Hollywood celebrities and musicians to sell their products. Stars showed up in nearly 14 percent of ads last year, according to Millward Brown, a marketing research agency. While that number has more than doubled in the past decade, it is off from a peak of 19 percent in 2004. (Hey, it could be more extreme: Celebrities appear in 24 percent of the ads in India and 45 percent in Taiwan.)

Starlets and aging rockers are likely to continue popping up in ads for a very simple reason: Celebrity sells. If consumers believe that a certain star or singer might actually use the product sales can take off.

"The reality is people want a piece of something they can't be," says Eli Portnoy, a branding strategist. "They live vicariously through the products and services that those celebrities are tied to. Years from now, our descendants may look at us and say, 'God, these were the most gullible people who ever lived.' "

Newer forces are also propping up the celebrity-endorsement boom. Companies, trying to align themselves ever closer to A-list stars (as well as B-listers, C-listers and reality TV pseudocelebrities) and their quicksilver fame are constantly seeking new ways to merge the already-blurry lines between the commercial and entertainment worlds.

Television programmers and music producers are particularly eager to play along as joint marketing deals offer artists new ways to reach audiences while also defraying their own marketing costs. Celebrities have also grown much more sophisticated about the structure and payouts of endorsement deals.

Last fall, the rapper-impresario Sean Combs created a 50-50 joint venture with Diageo, the spirits giant, for Combs to be the brand manager of the Ciroc vodka line. Combs says he made the profit-sharing deal only after refusing to work solely as a pitchman.

Sunday, June 22, 2008

Paris Hilton sexies

17 February 1981, New York City, New York, USA (age 26)

Birth Name:
Paris Whitney Hilton

Height: 5' 7�" (1.71 m)

Awards: 2 wins & 8 nominations

Credited Years: 1991 - 2008

Profession: Actress / Producer / Self

Friday, June 20, 2008

Ashlee Simpson

Name : Ashlee Simpson

Date of birth : October 3rd, 1984

Place of birth : Dallas, Texas, USA

Birth name : Ashlee Nicole Simpson

Height : 5' 7

Education : School of American Ballet

Nationality : American

Profession : actress

Siblings : Sister of pop singer Jessica Simpson

Tuesday, June 10, 2008

Aimee Rickards

Full Name: Aimee Rickards
Birth Date: May 28, 1986
Birth Place: London, England